LogoVOLTAGE
01020304
Energy PPC Intelligence
scroll to advance
Google Ads — Current AccountLast 30 days
CampaignClicksCTRCPCConv.Cost
Solar — Texas [Broad]4,8211.2%$18.403$88,724
Oilfield Services — Generic2,1090.8%$31.201$65,831
Battery Storage [Brand]6124.1%$9.807$5,998
Utility Scale — Awareness9,4400.4%$22.100$208,624
Solar Residential — Retarg1,8822.9%$14.2011$26,724
TOTAL WASTE18,8640.9%$23.4022$395,901

$395,901 in ad spend. 22 conversions. That's $17,995 per lead — from a generalist.

Voltage Campaign Performance

ROAS climbing +340% in 90 days

Q3 2025 — Live
Week 1Week 4Week 8Week 12
-62%
CPC Reduction
4.8×
Lead Quality
187
Qualified Leads

A Voltage Production

VOLTAGE
Energy PPC. Nothing else.

We build PPC campaigns exclusively for energy companies.
Solar. Oilfield. Battery storage. Utility scale.
Five clients per quarter. No exceptions.

Directed by

Voltage Agency

Scene 01
The Problem
◉ In Focus

Generalist agencies are burning your energy budget on the wrong audience.

They don't know that "solar installer" and "solar panel manufacturer" are different buyer journeys. They don't know that oilfield procurement happens at 5am on a Tuesday in Midland, TX. They're running awareness campaigns for a vertical that only buys on intent.

Average energy company loses $23,400/mo to mismatched targeting
By The Numbers
Avg. CPC for "solar installer"
$22.40
vs. $8.10 with vertical targeting
Conversion rate — generalist PPC
0.4%
vs. 3.2% with energy-specific copy
Budget wasted on wrong intent
68%
of monthly spend, on average
Time to first qualified lead
47 days
vs. 11 days with Voltage

"We fired our last agency after they ran a brand awareness campaign for our utility-scale battery project. We needed EPCs, not impressions."

— Director of Marketing, 180 MW Solar Developer

Scene 02
The Methodology
How We Work

Four disciplines.
One vertical. Zero generalists.

Every Voltage engagement runs the same four-layer system. The difference is we built it for energy buyers specifically — not adapted from a SaaS playbook.

Platform Budget Allocation

Google Search58%
Meta Lead Ads24%
Programmatic Display18%
01

Vertical Keyword Architecture

We build keyword taxonomies from scratch using energy-sector procurement language — RFQ terms, spec-sheet searches, EPC contractor queries. Not "solar panels near me."

3.2× higher CTRvs. generic energy keywords
SolarOilfieldUtility BatteryWind O&M
02

Intent-Layer Bidding

03

Energy-Fluent Ad Copy

04

Contract-Qualified Lead Tracking

Scene 03
Client Results

The reel speaks for itself.

Four verticals. One methodology. Results that close contracts, not just generate impressions.

01 / 04Q2 2025
SolarGoogle Search + Meta

Southwest Residential Solar Co.

Phoenix, AZ

8.4×
Return on Ad Spend
$640
cost per signed contract
$38,400/mo
monthly ad spend

61 signed residential contracts in 90 days. Previous agency: 4 contracts in 6 months.

Vertical

Solar Installation

Campaign ROAS Trend

Q3 2026 — Limited Availability

Reserve Your
Audit Slot.

We'll audit your current PPC account — Google, Meta, programmatic — and show you exactly where budget is being burned and what energy-vertical targeting would change. No pitch deck. Just data.

Full keyword architecture audit against energy-sector intent signals
CPC benchmarks for your vertical (solar, oilfield, battery, wind)
Competitor ad copy analysis — who's spending, what's working
Custom 90-day campaign blueprint if we're a fit

We take five energy clients per quarter. No exceptions.

Request Your Audit

We respond within one business day.

Q3 2026 Availability14 of 20 slots claimed

6 slots remaining for Q3